“Just as a touchstone reveals the quality of the gold it tests, a Soulchrony expresses the value of the soul capital it reveals within your company.”
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We instinctively recognise when the soul is missing—when a place feels cold, transactional or hollow. Famous and sucessful companies and brands we all know that have lost or sold their soul and which can be felt in how we speak and look at them.
We also feel it when it is present— when we feel attracted. When a company feels carried, when besoulment can be felt in how people express themselves, work and create. In moments of trust, care, meaning and devotion that no spreadsheet can fully capture.
When, why and how the soul falls out of sight remains a mystery. But it often happens in the eye of attaining or forcing success, and the fear of losing it.
What Is the Soul?
Nobody truly knows.
It is experienced as a presence, a spirit, a driving force, an energy that makes a person or company feel alive. It has no definitive definition or tangible structure. It attracts and it can repel. It can be sensed and followed.
When we create a company or start working for a company, we invest in it with our heart and soul, our besoulment, an endless source of energy and devotion of a deeper belief in what we do, why we do it and how we do it. We create fulfilment because we feel we are and can be of additional value in contributing to a greater cause. The existence and life force of the company.
In the realm of Soulchrony, the soul is understood through its origin—
The genius, intuitive inner drive and devotion, the besoulment, of the founders' own belief in seeing HOW to create what is better than what came before—and making it possible.
The originating spark of inception in seeing and feeling that brought a company and its being to life.
The soul and its value can never be seen, touched, captured, measured or forced into visibility through rational methods. But it can be valued through the art of its soul-signature.
Seen and defined in the traces it leaves behind.
Its soul-signature—quietly left behind in the smallest, mostly overlooked, everyday routine details in the workspace.
A soul-signature is the closest we can come to seeing and capturing the invisible value of a company's soul and its soul capital.
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What Is a Soulchrony to Your Company and what is its value ?
A Soulchrony is a timeless visual archive timecapsule holding two distinct yet inseparable values documented into one book.
1. A defined company soul-signature
2. A Visual Archive
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What Is a Defined Company Soul-Signature?
A soul-signature can become defined through systemic Rootsourcing, a process that enables finding origins in complex systems. Usually found in the realm of the founders and in details that hold the how that can be seen in the everyday workspace.
A defined company soul-signature carries the originating intelligence and skills through which your company came into existence, became what it is today, and developed what sets it apart from others.
The founders' invisible how, the heart and art of its genius of intuitive, evolved inner wisdom and craft—
Woven through transgenerational heritage, fine-tuned endlessly through lived experience.
Seen in how you move.
How you create.
The expertise, skills and intelligence within your craft that have kept your company in existence.
Seen in your values, identity, and how you manifest your vision and mission to fulfil your purpose. And in what you leave behind in the world.
A defined soul-signature is a touchstone that holds the value and art for how to deepen and raise your company's Soul Capital. A conscious reference for how your company can evolve, deepen, refine and endlessly upate its originating intelligence and skills through lived experience and its dance with present-day and future technologies, knowledge and external intelligence.
Innovation · Self-Sustainability · Envisioning Mission and Purpose · Direction · Corporate Identity and Communication Evolution · Individual and Collective Coherence · Acquisitions · Mergers · Succession
A Visual Archive
One of the most powerfull languages to see and feel the invisible value of your company’s soul Capital is through photography.
A soulchrony contains photographs and texts that make your Company Soul Capital and its value seen behind what makes your company so valuable.
Photographs that capture the details that hold the feeling of the besoulment you can see.
An enduring timeless visual archive for inspiration, motivation and imagination, offering new perspectives on HOW to sustain, nurture, deepen and raise the very capital from which your company's success originates.
Centering the Soul · Vision Imagination · Internal Communication · Onboarding · Besoulment · Belonging · Branding · Marketing · Advertising · Photographic Art
But the greatest value of a Soulchrony is that its value cannot be known beforehand.
You will know it the moment you hold your own Soulchrony in your hands.
That is when shifts in perspective begin to take place—when the soul and the value of its Soul Capital can be experienced through the soul-signature made visible, inspiring new angles and possibilities for what can be done for your company from there.
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A Soulchrony project is a deep systemic rootsourcing process that demands presence and awareness—untangling company constellation patterns, complex corporate systems, collective aspirations and personal dreams, while observing the details in everyday routines—to define, photograph and give form to a company's soul-signature and capital. It can take half a year or more from scratch to the delivery of the finished Soulchrony book.
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