As the name suggests, most of the work is done without a camera but evolves around the art of seeing and feeling what you didn’t notice before.

It’s a very small company that I founded in 2023, backed up by Taco Ketelaar, that loves to operate in the lee of stillness in motion — 

slowly positioning the company with an unusual approach in the world where companies are seeking new ways to speak the essence of who they truly are.

After more than 30 years translating advertising, brand concepts and creative ideas into films, documentaries and photographic visuals, I found my path in translating the essence of companies into visual archives. 

A synthesis of my 2 favourite skills, refined over the last decade:  The language of photography and rootsourcing TM— a systemic and epigenetic heritage search engine to find origins in complex patterns and systems. 

What is offered is an artistic, photographic witnessing of a company’s inner life—capturing what exists but has been forgotten, overlooked, or never fully defined.

“I don’t create or invent your essence.”

I reflect what is already there back to you — through artistic photography and rootsourcing —

so you can see it, remember it and align with it through Art — 

and use your art to inspire the story of who you are and what you stand for as a company. 

Long before branding or advertising even begins.

I work with companies that are drawn to a different approach and way of how to connect and align with their essence—
to surround themselves with art that honours and reflects the essence of who they are, through their own art created from within.