Soulchrony

The invisible essence and value of your company— made seen.

Not through measured metrics, externally sourced values,
or imposed creative frameworks —

but through art from within— of the traces it leaves behind, created by the very same people who shape your company every day.

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Art is a beautiful bridge —

to use and inspire the timeless story of who you are
and what you stand for as a company:

The most inspiring inspiration a company can give itself.

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A Soulchrony offers an original and unusual approach

for companies seeking to document their origin, essence and legacy—

not only just for branding or marketing,

but as a way to articulate their core identity, their unspoken values, and the wisdom that sustains them.

The Art of how you became who you are

So it can be passed on and becomes your legacy.

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A Soulchrony doesn’t create a story; it finds and aligns with the essence that is already there

The Rootsource and origin of who you are— of what has always been there and always yours —

before the logos, the strategies, and all the noise came in.

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“A stunning visual document that exceeded all expectations.”

“Our Soulchrony for Bernard-Massard is truly remarkable.

A unique perspective and keen eye that captured the essence of who we are, revealing layers of our identity in ways we never expected.

The images don’t just showcase our craft—they tell a deeper story, full of authenticity and emotion.”

Antoine Clasen

Director Général Bernard Massard

What we do is make the invisible essence and value of your company seen.

Found through Rootsourcing™ in the realm of the founder and the present-day workspace —
then crafted into a sentence that begins with The Art of…,
and translated through the language of photography
into an aesthetic, meticulously crafted visual archive.

Your Soulchrony

What we deliver

is a handmade Company Soulchrony Rootsource book and box. ( 100+ pages), including:

- A defined Company Rootsource.

- Photographic art interpretations of the heart and art of you company’s invisible essence.

- A hard drive containing all RAW photographs and a graded selection jpeg/tiff to use free of rights 

The Art of your Origin, Essence and Legacy —

A unique and original way for how to tell the world— and yourself —

the Soulchrony of your Company.

Concrete Benefits

  • Inspiration and input for brand and advertising campaigns

  • A foundation for corporate, internal communication and tone of voice

  • HR purposes

  • Gifts

  • Celebrating commemorative moments.

  • A resource for creative agencies and partners

  • A visual narrative for onboarding and leadership alignment

  • A true story for investor decks, presentations, or brand films

  • A base for employer branding and cultural storytelling

  • A lasting source of coherence across departments and generations

  • A reflection point during transitions, anniversaries, or growth moments

  • An anchor for future product, naming, or identity work

  • A legacy document in image and language

  • And as art on your walls—
    where it invites every visitor, partner, or new colleague
    into the story of how you became who you are,
    creating a connection beyond measurable value.

Soulchrony projects have been realised for:

Nike Bootroom — KLM Cargo — Van Lent Superyachts — Bentley Losch — Akzo Nobel/ McLaren F1 — Carrieres Feidt —  Reverso Project —  Bernard Massard —  DYT Superyacht transport —  Holland Yacht Bouw —  Allied Forces Consultancy —  Lemstra Van Der Korst Boutique Law Firm